01— Pricing

Real ranges. Quoted from your PRD.

Every build is scoped from a Product Requirements Document — a real spec with architecture, integrations, and a fixed-price quote. No hourly billing, no scope creep surcharges. The discovery and PRD are free.

02 Build Tiers

Three tiers. One process.

Most builds fall into one of three tiers based on platform scope, integration complexity, and infrastructure requirements. Your PRD will place your project and produce a fixed quote.

Standard Build
$75K–$125K
50% at signing · 50% at launch
  • ·Single platform (web or mobile app)
  • ·Up to 5 integrations (payments, email, calendar, analytics, CRM)
  • ·Standard agent configuration from the TabTab library
  • ·Typical: e-commerce, service businesses, content platforms
Complex Build
$125K–$200K
50% at signing · 50% at launch
  • ·Multi-platform (web + iOS or Android)
  • ·5–10 integrations including complex APIs
  • ·Custom agent development and configuration
  • ·Typical: marketplaces, fintech lite, multi-party platforms
Infrastructure
$200K+
Milestone-based · Quoted from PRD
  • ·Regulated industries (HIPAA, SOC 2, PCI)
  • ·Custom compliance and security requirements
  • ·Enterprise integrations and data pipelines
  • ·Quoted from PRD after compliance review

All tiers include the same platform fee: $500/month or $5,000/year. Your PRD quotes the build; the platform fee is fixed.

03What’s Included

We build it. Then we run it.

Build phase
$75K–$250K
Quoted from your PRD · Typical: 8–12 weeks
  • ·Custom mobile app (iOS or Android) and/or website on TabTab OS
  • ·50+ agents deployed and configured to your business
  • ·Integrations per PRD (typically 3–7)
  • ·App Store submission handled (iOS)
  • ·Hardware provisioned, configured, hosted at the Bench in Irvine
  • ·Tech Lead and Performance/Analytics agents in your dashboard
  • ·Two client review checkpoints with feedback iteration
  • ·3-hour live training session on the dashboard
Platform phase
$500/month
Or $5,000/year — save $1,000 · 12-month minimum
  • ·Hardware hosting — power, network, physical security, monitoring
  • ·TabTab OS updates and ongoing agent improvements
  • ·Cloud API budget covered up to $200/month of usage
  • ·Tier 1: unlimited dashboard updates — content, branding, agent voice
  • ·Tier 2: 5–10 hrs/month dev — new pages, form tweaks, bug fixes
  • ·Otto/hermes self-healing mechanic running in background
  • ·Email support, quarterly check-ins, renewal reminder at month 11
04 Pricing Factors

What drives the build price.

Six factors that shift a build between tiers. Review this before the discovery call and you’ll already know roughly where you’ll land.

Factor
Effect
Single platform (web or mobile)
Lower end
Multi-platform (web + iOS + Android)
Higher end
3–5 integrations
Standard
6–10+ integrations
Higher
Standard agent configuration
Included
Custom agent development
Add-on
Regulated data / compliance requirements
Higher
05 Add-Ons

Need more? Priced clearly.

Additional integrations (beyond PRD scope)$2,000 each
Second platform (Android + iOS)$25,000
Custom agent development$5,000–$15,000
Priority support (Slack channel)$500/month
Additional Tab node$3,000 + $500/month
06 FAQ

Common questions.

Every build starts with a free discovery call, followed by a 2–3 week PRD engagement. The PRD defines your scope, architecture, integrations, timeline, and a fixed-price quote. You review the PRD before committing to the build. The price is based on platform scope (single vs. multi-platform), integration complexity, agent configuration, and compliance requirements.

Yes. The 30-minute discovery call and the full PRD engagement (2–3 weeks) are free. You receive a complete Product Requirements Document with architecture, integration map, timeline, and a fixed-price quote — yours to keep regardless of whether you proceed with the build.

Hosting your Tab at the Bench (power, network, physical security, monitoring), TabTab OS updates, agent improvements, up to $200/month in cloud API usage, unlimited Tier 1 updates (content, branding, agent voice), 5–10 hours/month of Tier 2 dev work (new pages, form tweaks, bug fixes), and Otto/hermes self-healing in the background.

Pay annually instead of monthly and save $1,000. Same coverage, same support, same platform. $5,000/year instead of $6,000/year ($500 × 12). Billed at the start of each 12-month period.

Yes. The platform phase has a 12-month minimum commitment. After that, you can renew annually or switch to month-to-month at the same rate. We need 12 months to deliver the value the platform is designed for.

Your app and website are yours. We’ll help you export your data, transfer your domain, and wind down the agents. The hardware stays at the Bench (it’s leased, not purchased). You keep everything you built.

Standard and Complex builds: 50% at SOW signing, 50% at launch. Infrastructure builds with milestone-based payment schedules defined in the PRD. The platform fee ($500/month or $5,000/year) starts after launch.

Additional integrations are $2,000 each. Most clients start with 3–5 and add more after launch as they discover what their agents need. The platform fee includes ongoing integration maintenance.

It starts with a conversation. Not a commitment.

Free discovery call. Free PRD. Fixed-price quote before you commit to anything.

Book a free discovery call →

Discovery → PRD → Quote → Build → Launch → Run

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