Vol. I · Ed. 03

01— The Offer

The platform founders use to ship their first venture.

Every project is different. We start with a Product Requirements Document — a real spec that defines your build’s scope, architecture, and fixed-price quote. Then we build it, deploy it, and run it on TabTab OS with 50+ AI agents handling marketing, sales, support, and ops.

Book a free discovery call →See the pricing →

Free discovery call PRD-first scoping50+ AI agents Fixed platform: $500/mo Typical build: $75K–$250K

02 How We Scope

Most agencies quote first. We scope first.

Custom software has no fixed price — every build has different scope, integrations, and complexity. Premating a price is how dev shops underdeliver. We start with a Product Requirements Document that defines exactly what you’re getting before a dollar is committed.

The PRD engagement is free. Two to three weeks of discovery, requirements mapping, architecture reviews, integration scoping, and business process design.

At the end, you have a Product Requirements Document that defines exactly what’s being built, how long it will take, and exactly what it costs. You’re free to walk away — the PRD is a standalone spec you own. Yours to keep, even if you don’t proceed.

“Discovery is the engagement. The build is the execution. Quoting the build before discovery is how clients get burned.”

Tab·Tab PRD

What the PRD delivers

01
Product specification
Features, user flows, edge cases, priority ranking
02
Technical architecture
Stack choice, data model, agent configuration, API surfaces
03
Integration map
Each third-party integration scoped with cost, effort, and risk
04
Build timeline
Week-by-week plan with review checkpoints and deliverables
05
Fixed-price quote
For the work described in the PRD — no ambiguity, no disclaimers
06
Ownership
The PRD is a standalone document you own regardless of what you decide

03 The Model

We spec it first. Then we price it.

Discovery call

30 minutes. Free. We assess fit, discuss your idea, and determine whether TabTab for Founders is the right path.

No cost, no commitment

PRD & specification

We produce a complete Product Requirements Document with architecture, integrations, timeline, and a fixed-price build quote.

Your decision point

Build, launch, run

You sign the SOW at the quoted price. We build it, launch it, and run it on TabTab OS with 50+ agents. $500/mo platform.

Fixed price from the PRD

See the full process breakdown →

04 Pricing

Three tiers. Real ranges. Quoted from your PRD.

Every build is unique, but most fall into one of three tiers based on platform scope, integration complexity, and infrastructure requirements. Your PRD will price your project to a fixed quote within this range.

Standard Build

$75K–$125K

·Single platform (web or mobile app)
·Up to 5 integrations (payments, email, calendar, analytics, CRM)
·Standard agent configuration from the TabTab library
·Typical: e-commerce, service businesses, content platforms

Complex Build

$125K–$200K

·Multi-platform (web + iOS or Android)
·5–10 integrations including complex APIs
·Custom agent development and configuration
·Typical: marketplaces, fintech lite, multi-party platforms

Infrastructure

$200K+

·Regulated industries (HIPAA, SOC 2, PCI)
·Custom compliance and security requirements
·Enterprise integrations and data pipelines
·Quoted from PRD after compliance review

All tiers include the same core platform fee of $500/month or $5,000/year. Tab hosting, AI agents, self-healing infrastructure, updates, and support. Your PRD will quote the build; the platform fee is fixed.

05 Pricing Factors

What drives the build price.

Six factors that shift a build between tiers. Founders who review this table before the discovery call already know roughly where they’ll land.

Factor

Effect

Single platform (web or mobile)

Lower end

Multi-platform (web + iOS + Android)

Higher end

3–5 integrations

Standard

6–10+ integrations

Higher

Standard agent configuration

Included

Custom agent development

Add-on

Regulated data / compliance requirements

Higher

06 The Comparison

Three options. One honest answer.

Founders evaluating where to invest on a new venture have three real choices. Here’s how they stack up.

Traditional dev shop

$200K–$400K

Vague scope, plus marketing/ops hires

·Scope defined in a sales call
·4–6 month timeline
·Ship and disappear
·You hire ops/marketing separately
·Stack of 5–7 SaaS tools
·No platform after launch

Year 1 total
~$350K–$500K

TabTab for Founders

$75K–$200K

Quoted from your PRD · Free discovery

·Scope defined by PRD, not a sales pitch
·Typical build: 8–12 weeks
·Ship and stay — 12-month platform
·50+ AI agents handle marketing, sales, ops
·One platform, no SaaS stack
·Tech Lead agent in your dashboard

Typical year 1 range
$80K–$210K

Build it yourself

~$0

Plus everything else

·No spec, no accountability
·Months to learn the tooling
·Solo operator burnout
·Hire help later anyway
·Lovable / v0 / Bolt limits
·No platform, no agents

Year 1 cost
Time + opportunity

07What’s Included

We build it. Then we run it.

Build phase

A custom app, website, and configured platform.

Typical range: $75K–$250K · Quoted from your PRD

·Custom mobile app (iOS or Android) and/or website on TabTab OS
·50+ agents deployed and configured to your business
·Integrations per PRD (typically 3–7)
·App Store submission handled (iOS)
·Hardware provisioned, configured, hosted at the Bench in Irvine
·Tech Lead and Performance/Analytics agents in your dashboard
·Two client review checkpoints with feedback iteration
·3-hour live training session on the dashboard

Platform phase

A team in a box. Always on.

$500/month · 12-month minimum · Or $5,000/year

·Hardware hosting — power, network, physical security, monitoring
·TabTab OS updates and ongoing agent improvements
·Cloud API budget covered up to $200/month of usage
·Tier 1: unlimited dashboard updates — content, branding, agent voice
·Tier 2: 5–10 hrs/month dev — new pages, form tweaks, bug fixes
·Otto/hermes self-healing mechanic running in background
·Email support, quarterly check-ins, renewal reminder at month 11

08 Who This Is For

Honest routing.If Build isn’t right, we’ll point you somewhere better.

✓ Build is for you if

i.
You have an idea and capital and don’t want to give up equity to a studio.
ii.
You don’t want to hire a CTO, recruit engineers, or learn DevOps yourself.
iii.
You want your business to run on a platform after launch, not need a follow-on engagement every quarter.
iv.
You want to know exactly what you’re paying before you commit — not a vague estimate from a sales call.

× Build isn’t for you if

i.
You run an existing business and want AI ops on top of it. TabTab for Business →
ii.
You’re a domain expert who wants a co-founder relationship and equity. TabTab Studio →
iii.
You want to build something and walk away. Traditional dev shops will quote you $200K–$400K with no platform tail.
iv.
You need $30K offshore work. Our pricing reflects the platform we deliver alongside the build.

09 Proof in Production

Same OS. Same Bench. Same agents.

Six live operating companies run on TabTab OS today, sealed at the Bench in Irvine. Every Build client joins the same platform that’s already shipping in production.

N° 01TeleportSpatial computing N° 02Bet BuddiesSports intelligence N° 03Ritual LockDigital wellness N° 04Par+Golf league SaaS N° 05SpaceledgerRegTech compliance N° 06AI ShuttersHome services marketplace

Built in Irvine, California · Powered by TabTab OS · Your Tab, sealed at the Bench

It starts with a conversation. Not a commitment.

30-minute discovery call. Free. No prep needed. We’ll tell you what a build would look like, what it would cost, and whether TabTab is the right fit.

Book a free discovery call →

Discovery → PRD → Quote → Build → Launch → Run

System operational

Buildv1.0.0-rc

Tabs deploy fromIrvine, CA

Continental US & Canada

QSBS-eligible · Delaware C-corp