Goldman trims Meta target; UBS, Guggenheim raise after Wonder launch

Goldman cut its META target to $762 on cost worries while UBS and Guggenheim raised theirs on AI monetization. All three kept Buy ratings; Meta reports Q3 results October 21.

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- Goldman Sachs cut its META price target to $762 from $860, flagging upward pressure on 2027 operating expenses as Meta invests in proven AI products.
- Goldman still raised revenue estimates for the next 6–18 months, citing favorable digital ad trends.
- UBS raised its target to $884 from $715, pointing to AI monetization through WhatsApp, Messenger, and search ads.
- Guggenheim lifted its target to $850 from $700, citing Apptopia data: 1.3 million daily average Muse users over five weeks, under 0.05% of Meta's 3.6B daily users.
- Calls follow the October 12 Muse Wonder launch; META stock was down nearly 1% in premarket Wednesday.
- Meta reports third-quarter earnings after market close on October 21.

Read full analysis on stocktwits.com

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