Salesforce agreed to buy customer-engagement platform Braze for ~$5.66B in enterprise value — $47.50/share cash, a ~58% premium to Monday's $30.04 close — adding real-time B2C engagement to its Marketing Cloud, Data 360 and Agentforce stack. The deal is expected to close in Salesforce's FY2028 with no change to its FY2027 outlook. BRZE jumped ~51% Tuesday on the announcement.
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