Appointed STANCE China brand ambassador for 'Every Step, My STANCE' campaign

STANCE named Wonyoung its China ambassador on Sept. 15 and released campaign imagery positioning socks as a personal‑style item, increasing her presence in the Chinese fashion market.

In this brief: 3 sections 1 min read

- STANCE confirmed the ambassadorship is for China specifically
- Campaign materials target Chinese consumers and styling trends
- Titled 'Every Step, My STANCE'
- Features multiple styling looks that highlight socks as a statement piece
- Complementary to other international fashion partnerships
- Occurs concurrently with IVE’s ongoing world tour

Read full analysis on kfriday.net

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