- Scintilla will include Marketplace data for first‑party sellers who also sell on Marketplace starting next year.
- New features: customizable dashboards, custom alerts, deeper Marty AI assistant, closer tie‑ins to replenishment and the In‑Store supplier app.
- Scintilla won’t be opened to Marketplace‑only sellers at this time.
- Access to combined first‑party and Marketplace data gives suppliers fuller visibility of customer purchases.
- AI alerts aim to surface performance issues and growth opportunities.
- Walmart Data Ventures says Scintilla drives supplier decision intelligence but does not break out revenues publicly.
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