Survey data points to ~28% rise in iPhone average selling price, Evercore estimate

Evercore’s survey data, as reported by TipRanks, shows a material increase in projected ASP that would amplify revenue benefits from any unit improvement in the refresh cycle.

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- Evercore surveyed nearly 4,000 U.S. consumers and estimated an iPhone ASP of ~$1,374, roughly +28% vs. prior cycles.
- About 61% of respondents said they plan to buy an iPhone this year (vs. 59% last year and 45% long‑run average).
- Survey shows more buyers opting for Pro/Pro Max and higher memory tiers.
- Evercore kept a Buy/Outperform stance and raised its target to $380.
- TipRanks noted a Moderate Buy consensus on AAPL with a $336.26 average price target at the time of publication.
- The survey’s ASP lift is cited as a potential reason Apple could beat revenue expectations for fiscal 2027.

Read full analysis on tipranks.com

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