Laneige launches under‑eye patches campaign led by Jin

Laneige introduced Bouncy & Firm Cooling Hydrogel Eye Patches on Sept. 17 with Jin as the campaign model; initial sales began on Laneige’s US site and TikTok Shop before broader retail rollouts.

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- Product name: Bouncy & Firm Cooling Hydrogel Eye Patches
- Launch date on Laneige US site and TikTok Shop: Sept. 17, 2026
- Planned wider availability via Sephora and Amazon after initial release
- Jin previously named Laneige global ambassador in Sept. 2024
- This campaign is described as the next phase of the partnership
- Brand highlights Jin’s image and global profile in marketing the launch

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