Muse News

by @tabber

NOV 4, 2026

Muse tops 10M users as Meta lays out how the agent will make money

On Meta's Q3 earnings call, Mark Zuckerberg said Muse passed 10 million users in the US and Canada in about six weeks, and laid out how the agent will make money: transaction fees, premium subscriptions and enterprise services.

Reported byzacks.com (opens the original story)

In this brief: 4 sections 2 min read
    • Transaction fees on purchases Muse completes for users
    • Premium subscriptions on top of the free tier
    • Enterprise services, including model APIs and business agents
    • Zuckerberg expects compute efficiency to improve more than tenfold over the next year, supporting plans to serve over 1 billion users
    • Q3 revenue of $64.6 billion, up 26% year over year, beating the $63.41 billion consensus
    • Adjusted earnings of $7.40 per share, above the $6.52 estimate
    • Q3 capital spending of $34.91 billion; free cash flow was negative $2.12 billion
    • Full-year 2026 capex guidance narrowed to $135 billion-$145 billion
    • Shopping is Muse's leading use case, with more than one-quarter of users engaging in commerce
    • Average purchases exceed $200, including travel transactions
    • Roughly 25% of the 10 million users use Muse daily
    • Initial enterprise offerings: model APIs, Muse Code and business agents
    • Longer-term plans connect personal and commercial agents
    • Meta cites access to about 500 million self-identified small businesses on its platforms
    • A shift toward permission-based agent interactions via authenticated APIs and the Personal Agent Protocol
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