Muse retaining users at near-ChatGPT rates, Sensor Tower data show

30%+ seven-day retention and 22% at 14 days trails ChatGPT but beat early skeptics' expectations; the two-week figure still lags WhatsApp, YouTube, Instagram, TikTok and Snapchat. Sustained engagement remains the key test.

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- More than 30% of Muse users returned seven days after their first visit.
- 14-day retention stood at 22%, trailing ChatGPT over the same period.
- The two-week figure also lagged WhatsApp, YouTube, Instagram, TikTok and Snapchat.
- Figures shared by VC Deedy Das in a post on X citing Sensor Tower data.
- Meta shares climbed 1.5% in early Monday trading on the retention data.
- 2.8 million global downloads in the first two weeks vs 3.7 million for ChatGPT over its initial two weeks.
- The figures suggest strong early interest; sustained engagement is the key test in a competitive AI assistant market.
- Note for context: an earlier report showed Muse downloads falling 8.1% week-over-week in the week of Oct 5-9.

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