- Meta built a Personal Agent Protocol with partners like Walmart
- Walmart is building an Agent Gateway for faster, more reliable agent shopping
- A customer-specific Agent Profile authorizes the agent, with spending limits or per-purchase approval
- The agent never sees the customer's stored card details
- Amazon asked Meta to voluntarily exclude it; Muse slipped in anyway
- Amazon then erected an anti-bot wall blocking Muse from its search pages
- Users now get a popup saying agent access violates Amazon's Conditions of Use
- Amazon argues Muse doesn't identify itself as an automated agent and may capture credentials
- Shopping is Muse's most common use; over a quarter of weekly users buy, averaging $200+ per transaction
- Muse earns a fee from participating businesses on completed purchases
- Amazon did $588 billion in retail sales last year, including $68 billion in ads
- Meta plans to invest $135-145 billion this year, much of it on AI infrastructure
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