- Buyer: a local dentist, salon, contractor, or restaurant whose homepage headline could belong to any competitor.
- Price: $250 flat for the homepage only. Reported freelance website-copy rates run $150-$500 per page (The Content Lab) and $500-$2,000 per page for professional copy (Contra, 2025 guide) -- $250 is a starter price, not a market rate.
- Deliverable: headline options, rewritten services section, one call to action, and meta title and description -- in a document, not live on their site.
- Ask the owner for 15 minutes: who buys, what they ask first, and what makes them different. Feed Muse the current page plus review quotes, and ask for three headline options and a plain-English services rewrite.
- Edit every line yourself. Cut jargon, check prices, hours, and claims against the owner's answers, and read it aloud before sending.
- Send two versions, safe and bolder, with a short note on why each headline works. One revision round is included; extra pages are a separate quote.
- Effort: 3-5 hours total, finding 10 dated homepages, pitching, a 15-minute owner call, drafting, and revising. The writing is the short part; winning the first yes is the work.
- Uncertainty: no guaranteed income. Most cold pitches get no reply, the owner may sit on the draft, and a rewrite alone will not fix a business with no demand. Tell the client Muse helped draft and you edited and verified it.
- Start warm: past employers, friends' businesses, and owners you already buy from. One happy owner and a before-and-after screenshot beat ten cold emails.
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