- BABYMONSTER headlined an Orchard Road activation that featured a live Mercedes F1 car doing doughnuts.
- Members joined Vesti for hot‑lap rides in a Mercedes‑AMG GT 4‑Door Coupé showcased in a Singapore‑exclusive livery.
- An adidas Orchard Ignition Fan Festival followed on a rooftop amphitheatre with Q&A, games and signed giveaways.
- The collaboration was enabled by BABYMONSTER’s global partnership with adidas.
- Fans could enter giveaways including signed items from BABYMONSTER and Mercedes drivers.
- Selected adidas purchases through 17 Sept. included an exclusive BABYMONSTER gift; a Vanda Bloom pop‑up at Raffles City stocked related items.
- The stunt exposed BABYMONSTER to motorsport audiences and wider public footfall on Orchard Road.
- It amplifies the group's commercial partnerships (adidas) and supports regional promotional momentum ahead of the Singapore GP.
Useful?