PVH cites Jungkook-Calvin Klein 'CKJK' as a standout in Q2 results, reports 90%+ sell-through

PVH executives named the Jungkook x Calvin Klein collaboration a major driver in its quarterly narrative, disclosing campaign reach and sales metrics during the Q2 conference call.

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- Larsson called 'Jungkook for Calvin Klein (CKJK)' a "standout moment" in the quarter.
- PVH reported campaign social reach of about 50 billion impressions.
- Global product sell-through exceeded 90% per the company's presentation.
- Ecommerce traffic rose by triple-digit percentages compared with the brand's spring campaign.
- PVH singled out the collaboration in a corporate earnings call, tying it to marketing and retail activations.
- The metrics show the partnership delivered both brand reach and near-complete sell-through for the launched products.
- Continued ambassador activity supports Jungkook's position as a high-impact global brand partner.

Read full analysis on sports.donga.com

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