- Campaign concept: 'Seoul Syndrome' — the longing to return to Seoul after visiting.
- A teaser was released Sept. 23; nine campaign films will be posted sequentially on Visit Seoul's YouTube and social channels.
- RIIZE appears as modern‑day 'sinseon' (mythical figures) in campaign films alongside Karina and Winter.
- Online events include a comment event and a 'Guess the Seoul Night Spot' voice quiz using voices of the artists.
- From mid‑October, visitors who complete missions at seven participating Seoul locations can receive campaign goods (posters, photocards).
- Offline locations include five Seoul Tourist Information Centers and two Seoul My Soul Shop branches.
- Campaign will expand globally from October to outdoor media in major cities (example: Times Square).
- Campaign films will air on CNN across 133+ countries per the press release.
- Seoul Tourism Organization frames the project as linking K‑culture reach to Seoul tourism objectives.
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