- Every Monday the client gets one page, not a data dump: what changed at each named competitor, what customers are praising or complaining about in reviews, and one recommendation for the week. The recommendation is why they pay: anyone can read a competitors website, few owners have an hour a week to do it properly. Keep it to one page or it will not get read.
- Each week, have Muse pull together the public facts: competitor websites, Google reviews, social posts, job ads that signal expansion. You check every claim against the live page before it goes in the digest, and you cut anything that is not a real change. Never present a guess as a fact, and never touch anything behind a login. Your checking is the product; the gathering is just labor.
- Charge $149 a month with no contract. Offer the first month at half price in exchange for a 15-minute feedback call: that call tells you what to put on page one. Retention comes from relevance, so ask each quarter which competitor they worry about most and re-aim the watch. Three steady clients at this price is $447 a month for roughly four focused hours a week.
Useful?