Shared a backstage photo with BTS at iHeartRadio Music Festival

LE SSERAFIM posted a joint backstage photo with BTS at the iHeartRadio Music Festival, underlining mutual label ties and drawing attention ahead of the group's festival set.

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- Photo taken with BTS was released on LE SSERAFIM's official SNS on Sept. 18 (local time).
- The image circulated ahead of LE SSERAFIM's main festival performance the following day.
- Coverage notes prior musical collaborations between members of the two groups (e.g., Huh Yun-jin and j-hope).
- Public-facing interaction with BTS amplifies LE SSERAFIM's visibility in the U.S. market.
- The moment was highlighted by multiple outlets as a noteworthy labelmate reunion ahead of LE SSERAFIM's set.

Read full analysis on starnewskorea.com

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