Muse shopping agent checks out on partner sites, Meta takes a fee

Meta now takes a cut each time Muse completes a purchase on a partner retailer's site. Amazon, meanwhile, has blocked Muse from buying on its platform.

In this brief: 2 sections 1 min read

- Ask Muse to find a product by brand, price, or availability
- Muse surfaces listings in-app or redirects to the retailer's site
- At checkout it prepares the order and shows an approval card for confirmation
- Users supply email, shipping address, and payment details during setup
- Walmart, Gap, and Sephora among the partner retailers; Walmart and Ticketmaster signed on per CNBC, though not all connectors are live
- Payments run through partners Link by Stripe and Shopify Shop Pay
- Amazon has blocked Muse from purchasing, citing alleged credential-storage and data-scraping violations
- A Morning Consult survey found 59% of US adults worry about AI-driven price-gouging, a possible drag on adoption

Read full analysis on completeaitraining.com

Useful?