Named K‑Seafood promotional models; campaign video racks up ~700,000 views

ZeroBaseOne are the face of the ministry’s new K‑Seafood campaign, which had strong initial engagement and is scheduled for domestic high‑traffic placement and overseas rollout beginning Oct. 1.

In this brief: 2 sections 1 min read

- Video views: roughly 700,000 in five days; ~15,000 likes across platforms.
- Campaign expansion: to Incheon Airport and Seoul Station, and overseas distribution starting Oct. 1.
- Content distribution: ministry plans broadcast and online media distribution across Asia and Europe.
- Four foods highlighted: oysters, olive flounder, abalone, dried seaweed.
- Each item paired with short Hangul keywords (e.g., “pom,” “gak,” “tting,” “jjin”) for memorability.
- Soundtrack mixes geomungo and K‑pop elements; track available on major streaming services.

Read full analysis on biz.heraldcorp.com

Useful?