Launches Tommy Hilfiger co‑branded apparel for Mexican Grand Prix

Cadillac released race‑week apparel in partnership with Tommy Hilfiger, promoted by the team and drivers and made available for public purchase ahead of the Mexico City GP.

In this brief: 2 sections 1 min read

- The collection is co‑branded Tommy Hilfiger x Cadillac Formula 1 Team and includes shirts in Mexican national colours.
- Promotional material features Sergio Perez and Valtteri Bottas wearing the garments.
- The team announced availability via its official website and social channels.
- The release is timed for the Autódromo Hermanos Rodríguez race week (Mexico City GP).
- Merchandising leverages Perez’s local popularity to increase team visibility and fan revenue.
- No broader sponsorship or long‑term apparel deal beyond the collection was detailed in the source.

Read full analysis on reforma.com

Useful?