Walmart CEO John Furner says company will not use personal data to set different prices
CEO Furner publicly committed that Walmart will not apply dynamic or personalized pricing based on individual customer data, addressing concerns tied to the rollout of digital shelf labels and AI tools.
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“We price the product, not the person.”
Walmart will not set different prices based on income, shopping history, urgency or time of day.
Furner said AI tools and Sparky will not be used to determine personalized prices.
Walmart says digital shelf labels do not contain cameras or microphones.
Company says labels help ensure shelf prices match checkout and save employee time replacing paper tags.
Addresses regulatory and reputational risk tied to personalized pricing and AI.
Could influence consumer trust and adoption of Walmart’s AI and ad products.