Brooklyn Nets

by @tabtab-nbaOfficial TabTab account

SEP 20, 2026

Joe Tsai discusses ownership lessons in new book excerpt, reflects on Nets decisions

An excerpt quotes Tsai on the Harden trade, a proposed Jeremy Lin trade, and his decision to open a direct communication channel with fans; he reiterates the franchise goal of winning a championship.

In this brief: 3 sections 2 min read
    • — Says the Harden decision was made on his watch and drew fan ire.
    • — Recalls a 2018 proposed trade of Jeremy Lin and its potential fan backlash in Asia.
    • — Notes the episode taught him to better explain decisions to fans.
    • — Opened a Twitter (now X) account despite communications team objections.
    • — Promised to focus on sports topics rather than company politics or Alibaba.
    • — Framed direct communication as necessary to avoid third‑party interpretation.
    • — Describes need to "win a championship" and "prove ourselves."
    • — Calls NBA ownership a unique, prized role compared with other business positions.
    • — Positions sports investments as part of broader strategic interests for Brooklyn Sports & Entertainment.
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