Anton named ambassador for Saint Laurent and attended Paris show
Anton of RIIZE has been named a Saint Laurent ambassador and made his first appearance at the brand’s Paris show on Sept. 29, an official fashion-house endorsement and public ambassadorship ahead of RIIZE’s Oct. 26 single.
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SM Entertainment confirmed Anton’s ambassador role for Saint Laurent.
Anton attended the Saint Laurent Women’s Summer 2027 show at the Trocadéro Fountain on Sept. 29.
He wore an all-black Saint Laurent suit and attended the after-party; he greeted creative director Anthony Vaccarello.
Anton said he was happy and grateful for the opportunity and has long liked the brand.
He said he expects to gain new inspiration and wants to represent Saint Laurent in his own style.
This appointment positions a RIIZE member in high‑profile global fashion activities ahead of the group's comeback.