- Direct sales reps target small and midsize businesses, where Meta already has ad and WhatsApp relationships.
- Large companies go through integrators: Accenture, Deloitte and IBM handle deployment, data connections and compliance.
- The unit is led by CJ Desai, former MongoDB CEO, reporting directly to Zuckerberg.
- Zuckerberg called Enterprise Platform "the next major pillar of our business" at its September 28 launch.
- Meta plans up to $145 billion in capital spending this year, largely for AI infrastructure.
- The same day as the report, Meta released Muse Ember, its $0.10-per-million-token model, now on Google Cloud and Oracle Cloud.
- Meta's last enterprise effort, Workplace, was discontinued after peaking at 7 million paid subscribers in 2021.
- An October pitch to retailers such as Amazon and Booking.com reportedly faced resistance over customer data.
- No enterprise pricing or contract terms have been announced.
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