- Buyer: a restaurant, salon, trades business or clinic whose listing looks neglected — missing hours, two photos, no services listed
- Deliverable: every field filled, correct categories and attributes, a keyword-smart description, 10-15 photos, services listed, and a seeded Q&A
- Sell the outcome: showing up correctly when nearby customers search, not the tool or the checklist
- Ask Muse to audit the listing against Google's own fields and produce a fix list: categories, attributes, services, hours, photos, description
- Have Muse draft the business description, 5-8 Q&A pairs, and a month of Google Posts in the owner's voice
- Do the edits live with the owner (they must own and verify the listing), then hand over a one-page upkeep sheet
- Upwork lists typical single-location profile setup at $100-$300 per project, and one-time optimization typically at $200-$1,500
- A full-optimization pack from a provider like Merchynt or GMB Gorilla runs about $499; your $300 sits below that as a freelancer price
- The profile itself is free — Google charges nothing to create or manage it, so the fee is purely your labor
- Expect 4-8 hours on your first cleanup; it drops to 2-3 hours once you have a checklist and templates
- Landing the first client is the work: most owners ignore cold pitches, so start with a business you already know and show them their own listing's gaps
- No guaranteed income: one cleanup is one payment, and repeat work depends on upselling monthly posts and review replies, typically $150-$400/mo
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