- Downloads averaged roughly 165,000 a day through October 7, down 8.1% week over week.
- Net new daily active users fell from about 198,000 a day in mid-September to about 74,000 in early October.
- Total daily users reached roughly 2.73 million on October 6, trailing Threads at the same point in its life.
- Day-1 retention is 73%, falling to 23% by day 14, per Sensor Tower.
- That still beats ChatGPT, Claude and Grok on 14-day retention, per the same data.
- US users spend just 7.5 minutes a day in Muse, versus 23 minutes for ChatGPT, Similarweb found.
- Amazon blocked Muse from shopping on Amazon.com on September 20, saying the agent did not identify itself.
- Users report blocks or anti-bot checks at Cars.com, Amtrak, Adidas and Pizza Hut, plus eBay account suspensions.
- Hunterbrook Capital disclosed a short position in Meta on October 9, citing the cooling momentum.
Useful?