Muse connects to Meta ad accounts plus Slack, Shopify, Asana

Natural-language ad updates and a sales agent: Meta is aiming Muse at marketers next.

In this brief: 2 sections 1 min read

- Part of a broader slate of AI upgrades Meta announced for advertisers.
- Muse can connect directly to Meta advertising accounts.
- Integrations span Slack, Asana, Shopify, Klaviyo, and Canva, among others.
- The sales agent uses a brand's website, ad content, and social posts.
- Users can chat with a bot, shop, and add items to a cart without leaving Meta's apps.
- Separately, Meta lets marketers plug their own third-party agents into campaigns via an MCP hookup.

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