- Three workflows cover most solo practices: every new inquiry gets an instant reply and a booking link; every appointment gets reminders that cut no-shows; every finished visit triggers a review request. Boring is the point. A practice does not want clever, it wants the phone answered and the calendar full. Sell reliability, not technology.
- Interview the owner for 30 minutes, then have Muse turn the conversation into a workflow map and draft every message in the owners voice. Build it in Zapier (Starter is about $20 a month billed annually for 750 tasks) or Make (cheaper at volume). Test with your own email and phone before anything touches a real client. Hand over a one-page runbook.
- Charge $500 for the build and $99 a month for monitoring, small fixes and one monthly improvement. The client pays their own Zapier or Make subscription directly: never bundle someone elses metered bill into your flat fee. First client at half price for a testimonial and a case study. One bad automation can cost a client a customer, so your reputation is the real product.
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