- Theme: "Blue Hour: The 7th Afternoon," using the transition between day and night as a motif
- Visual approach: retro film tones, restrained atmosphere from July photoshoot
- Styling: focus on bouclé knits, layered shirts, stripe polo knits, and denim lines
- Official online store: campaign discount starts Sept. 15 for two weeks
- Reported offer: up to 10% off plus additional coupon discounts
- Promotion presented alongside the published gravure/campaign images
Useful?