NewJeans collaboration and 30.1 update boost PC‑bang share and item sales

The NewJeans tie‑in is part of 30.1 update content and directly correlated with increased PC‑bang usage and Steam peak concurrent counts.

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- NewJeans item sets include backpacks, helmets, weapons, character cosmetics and emotes.
- Tago map school yard and large map start islands gained NewJeans stage elements and themed interactions.
- New loot and special crafting purchase windows activated with the 30.1 update.
- PC‑bang market share rose to about 9.68% on Sept. 13, lifting PUBG to No. 2 overall.
- SteamDB recorded a next‑day peak around 661,283 and weekend peaks approaching ~698,069 concurrent players.
- Krafton continues to plan collaborations (e.g., Lamborghini teased) to sustain engagement.

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