Muse downloads fall 8.1% week-over-week, data show
TickerTrends data reviewed by Hunterbrook show Muse's download and engagement momentum cooling after its chart-topping launch, even as daily users hit a record 2.73 million.
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About 170,000 downloads on October 6, down 21.1% from the September 24 peak of around 215,000.
Weekly average near 165,000 a day, down 8.1% from roughly 180,000 the prior week; daily downloads sat below the peak for 12 days.
Android and iOS reviews averaged about 674 a day in the week ending October 7, down 11.6%; iOS fell 22.5%.
Net DAU gains fell from ~198,000 a day (Sept 15-22) to ~74,000 a day (through Oct 6), a 62.4% slowdown.
DAUs still hit a record 2,730,919 on October 6 on TickerTrends' worldwide estimate.
Muse has fewer than 3 million DAUs, far below Threads at this point in its launch, though Threads launched globally and its falloff was steeper.
Hunterbrook discloses Hunterbrook Capital is short $META; the piece is not investment advice.
Meta did not respond to a request for comment before publication.