Orlando’s mascot STUFF wins 2026 NBA Mascot of the Year

STUFF was voted Mascot of the Year by his peers at the NBA Mascot Conference, marking his third overall win (2016, 2017, 2026) and back-to-back recognition for the Magic’s mascot.

In this brief: 2 sections 1 min read

- The NBA officially announced STUFF as the 2026 Mascot of the Year.
- This is STUFF’s third time winning the award and the first mascot to be a back-to-back winner in NBA history.
- The NBA release highlights STUFF’s past skits, digital content awards, and long tenure.
- The award underscores the Magic’s entertainment and digital content presence but does not affect on-court roster or scheduling.
- The win may boost the franchise’s fan engagement and promotional activities for the 2026-27 season.
- Follow Magic social channels for team celebration content tied to the honor.

Read full analysis on nba.com

Useful?