Muse hits 10M US downloads in 40 days, one of 12 apps ever

Sensor Tower data puts Muse in an elite club — only 11 other apps, mostly mobile games, have ever crossed 10M US downloads in 40 days. Meta is spending heavily to keep the momentum going, with 39% of its October ad budget behind Muse.

Reported byTechCrunch (opens the original story)

In this brief: 3 sections 2 min read

- 10.2M US downloads and 10.9M global downloads in the first 40 days on the market (TechCrunch, Oct 20)
- Only 12 apps have ever hit this milestone; besides Threads (July 2023) and Disney+, the rest were mobile games
- Daily active users reached 2.5M for the first time on Oct 16, up 15% week over week
- 23% retention after 14 days, versus about 16% for its AI rivals on average
- 30% day-7 retention versus a 19% rival average
- ChatGPT managed 3.7M US downloads in its first 40 days, far behind Muse's 10.2M (though globally ChatGPT led 15M to 10.9M)
- 39% of Meta's total advertising spend in October goes to Muse, up from 23% in September
- Muse ranks as the 21st-largest US brand by advertising impressions, up from 73rd last month
- The app has held No. 1 on the US App Store nearly every day since launch

Read full analysis on techcrunch.com

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