To hold pop-up at HYBE HQ Sept. 22–27 marking ‘Made My Night’ release

LE SSERAFIM will run a six‑day pop‑up at HYBE's Yongsan HQ to promote their new single, with a screening of the Overwatch co‑produced MV and exclusive collaborative merchandise.

In this brief: 3 sections 1 min read

- Photo zone available
- Merchandise zone with special Overwatch items for sale
- Experience zone includes message space for members
- Album zone showcases the new release (diary‑styled album design)
- Made My Night MV (co‑produced with Overwatch) to be displayed on LED
- Special Overwatch collaboration merchandise offered at the pop‑up
- Fans can purchase and view exclusive promotional content
- Experience zone allows fans to leave messages directly for members
- Album presented in diary format as part of the exhibit
- Pop‑up timed to follow the single's release and pre‑order window

Read full analysis on korean-vibe.com

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