Named honorary Seoul tourism ambassadors; ‘Absolutely in Seoul’ campaign launches

Seoul’s tourism office named RIIZE (with Karina and Winter of aespa) as 2026 honorary ambassadors and began releasing campaign assets on Sept. 23; videos, interactive fan events, and later offline activations and international media placements are planned.

In this brief: 3 sections 2 min read

- • Seoul Metropolitan Government and Seoul Tourism Organization named Karina, Winter and RIIZE honorary tourism ambassadors for 2026.
- • A teaser for the ‘Absolutely in Seoul’ campaign was released Sept. 23; nine campaign films will be released in sequence on Visit Seoul channels.
- • Concept: “Seoul Syndrome,” the lingering desire to return to Seoul after visiting.
- • Online engagement includes a comment event and a voice quiz with Karina, Winter and RIIZE recordings.
- • Offline activations start mid‑October at five Seoul Tourism Information Centers and two Seoul My Soul Shops.
- • Visitors who complete missions can receive campaign merchandise such as artist posters and photo cards.
- • From October, videos will appear on outdoor billboards in major cities, including New York’s Times Square.
- • Some campaign spots will air on CNN across more than 133 countries.
- • Seoul Tourism Organization aims to convert K‑pop fan interest into actual visits to Seoul.

Read full analysis on koreaherald.com

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