Laneige launches sleeping mask campaign with Jin as global ambassador

Yonhap coverage says the campaign promotes Laneige’s sleeping masks and will offer special benefits and limited-edition merchandise in online and select offline channels.

In this brief: 2 sections 1 min read

- Campaign named 'Sleeping Mask Tonight' launched with a campaign video featuring Jin
- Limited-edition merchandise and special purchase benefits offered through major e-commerce channels (including Naver) and select Olive Young Myeongdong stores
- Campaign emphasizes nighttime skin recovery and positions Jin as global ambassador
- Sleeping Mask lineup: Water Sleeping Mask, Bouncy & Firm Sleeping Mask, Cica Sleeping Mask
- Brand cites cumulative global sales (58.3 million units since launch) and Brand of the Year Awards ranking in 2026
- Laneige says campaign aims to showcase nighttime care benefits to busy consumers

Read full analysis on korean-vibe.com

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