Apple and Rosé premiere “new trick” video shot entirely on iPhone 18 Pro

Rosé’s “new trick” single and Dave Meyers‑directed video are central to an Apple iPhone 18 Pro global campaign that used 30+ phones during production. The rollout includes social, behind‑the‑scenes, and out‑of‑home phases across multiple markets.

In this brief: 2 sections 1 min read

- • More than 30 iPhone 18 Pro units used across varied setups and mounts
- • Production highlighted iPhone 18 Pro’s 48MP Fusion Main camera and variable aperture
- • Director credited: Dave Meyers; campaign includes BTS reels, social spots, and OOH placements
- • Campaign scheduled across US, Germany, UK, France, Japan, South Korea, Vietnam, Philippines, Singapore, Thailand, India, Australia
- • Timeline items noted: teaser and reels, music video premiere, behind‑the‑scenes content, expanded OOH starting Sept. 22
- • Production credits listed (Radical Media, Company3, etc.)

Read full analysis on campaignbriefasia.com

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