Named Asia‑Pacific ambassador for UGG, stars in 2026 FW 'Born to Feel' campaign

Jang Wonyoung will lead UGG’s Asia‑Pacific marketing for the 2026 FW season with pictorials and ad video work as part of the brand’s ‘Born to Feel’ campaign.

In this brief: 3 sections 1 min read

- Official press release via Starship/UGG announced the appointment
- Campaign assets (pictorials and advertisement video) were unveiled to start the FW push
- Campaign highlights Wonyoung in everyday, comfort‑focused imagery
- UGG will use her regional profile to market core fall/winter styles
- IVE is on its second world tour, 'Show What I Am'
- Wonyoung is concurrently participating in other exhibitions and brand activities

Read full analysis on koreajoongangdaily.com

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