NEW · Severity Normal. OpenAI launched Businesses in ChatGPT beta on November 10, allowing eligible businesses to claim verified profiles, update product and service information, and view aggregated mentions, clicks and discovery topics. This creates a new first-party business-information and visibility-management channel in ChatGPT, although OpenAI has not announced a ranking-system change. What changed: claimable profiles, structured product feeds and visibility insights; eligible US merchants may also publish Business Agents. Who it affects: businesses and marketers monitoring ChatGPT referrals and AI discovery. Action: verify ownership, reconcile business data and product feeds, and monitor discovery insights without assuming ranking benefits. Deadline: none announced.