BTS-linked food brand ARIH sells 3.6 million units in Japan; SUGA convenience-store visit noted

ARIH — a HY (hy) and PALDO brand that included BTS in planning — hit ~3.6M sales in Japan 20 days after launch; SUGA’s reported Seven‑Eleven visit and upcoming Osaka event are driving local demand.

In this brief: 3 sections 2 min read

- Total sales: ~361万個 (≈3.61 million) as of Sept. 8 reported in Japan
- Category breakdown: Modern noodles ~1.34M; dual-biotic soda ~1.61M
- Retail: Nationwide Seven‑Eleven (some stores excluded); urban shortages reported
- Reports cite social media posts showing SUGA at a Seven‑Eleven store in Japan
- Outlets note the visit became a topic of conversation and boosted product visibility
- Coverage appears in multiple Japanese news sites referencing the social posts
- Tokyo: ARIH POP‑UP PLAN@TOKYO ran Aug 19–23 at ZeroBase Shibuya with rapid sell‑out of reservations
- Osaka: Mini popup (restaurant concept) scheduled Oct. 3–4
- Brand positioning: BTS participated in planning — name, flavors, packaging input noted

Read full analysis on oricon.co.jp

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