Rakuten to join Scuderia Ferrari HP as team partner from 2027

Scuderia Ferrari HP has signed a multi-year global partnership with Rakuten covering telecommunications and e-commerce, effective 1 January 2027, to explore commercial and technology activations across Rakuten’s ecosystem.

In this brief: 3 sections 1 min read

- Official start date: 1 January 2027
- Categories: Telecommunications and E‑Commerce
- Partnership type: Multi‑year, global team partner agreement
- Opportunities across Rakuten’s wider ecosystem including e‑commerce and Rakuten Symphony
- Aim to leverage F1 global platform for business connections and technology showcases
- Ferrari emphasised shared values of innovation and technology
- Lorenzo Giorgetti (Ferrari): welcomed Rakuten, highlighted innovation and creating value beyond the racetrack
- Mickey Mikitani (Rakuten): cited shared pursuit of excellence and fan engagement as drivers of the deal

Read full analysis on ferrari.com

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