Best Western Rewards to merge into WorldHotels Rewards on Jan 5, 2027

BWH Hotels said on Oct 27, 2026 that Best Western Rewards and WorldHotels Rewards will become one program launching Jan 5, 2027. Members keep their existing points value; full details are due Nov 16, 2026.

In this brief: 3 sections 1 min read

- Best Western Rewards and WorldHotels Rewards combine into one program
- Launch date: Jan 5, 2027
- Three membership tiers in the new program
- 70 million existing members combined
- BWH says members will retain their existing points value. How current tiers map to the three new tiers, and how awards will be priced, has not been announced.
- BWH says additional details about the new loyalty program will be announced on Nov 16, 2026. Hotels keep their names, signage and flags; a new website and app are planned.

Read full analysis on hospitalitynet.org

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