Jisoo’s “CLICK” music video framed as dark fairy‑tale concept directed by Joseph Kahn

The piece describes the MV narrative and aesthetics—abandoned theme‑park, reactivated mechanical inhabitants—and highlights Joseph Kahn’s role in shaping its cinematic look.

In this brief: 2 sections 1 min read

- • Video setting: abandoned/theme‑park turned lively after Jisoo revives a robotic teddy bear
- • Visual tone: dark fairy‑tale, sci‑fi and carnival imagery mixed with romantic pop choreography
- • Director credited: Joseph Kahn
- • “CLICK” uses the phrase as shorthand for instant attraction; MV juxtaposes caution and chemistry
- • Styling ranges from corseted silhouettes to black lace; the video aims for cinematic, stranger visuals to match the song’s pop core

Read full analysis on rollinghype.com

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