- Watch one farm area (a ZIP or a few neighborhoods) for expired listings, FSBOs, withdrawn listings, and price drops.
- For each flag, pull listing history, days on market, price cuts, and what changed since it last sold.
- Deliver a one-page sheet: the 3-8 best calls, owner context, and a short opener script for each.
- Send it by 8am so the agent calls before competing agents do.
- REDX sells single expired-lead lists at about $60/month per lead type as of November 2026; bundles run $199-$349/month.
- Zillow Premier Agent leads typically run $20-$60 each, with Zillow citing $139-$223 average cost per connection.
- At $99/month you sit between raw data and a full lead service — cheap enough for a solo agent, priced for the curation.
- One listing from the watch pays for a year of the service; most months will pay for none.
- Set up a daily Muse routine: list yesterday's expireds and FSBOs in the farm area from the MLS or public records.
- Ask Muse to research each one — price history, prior agent, likely reason it stalled — and rank by call priority.
- Have Muse draft the sheet and a tailored opener per home; you review and send in under 15 minutes.
- Budget 30-45 minutes a day per client; three clients is a realistic part-time load.
- These owners are motivated but heavily prospected — expect fast rejection and gatekeepers, and most calls will not book an appointment.
- REDX reports about 44% of expired listings relist and about 21% sell; that is the pool, not your hit rate.
- Scrub every list against the Do Not Call Registry and check your state's rules — the FTC cites fines up to about $53,000 per violation.
- No guaranteed listings, no guaranteed income. The watch only works if the agent actually makes the calls.
Useful?