Tapped as FILA campaign models for ABC-MART visual promotion

ABC-MART will use ILLIT in visual content for the FILA DISTRACER CHECK launch, and will distribute limited ILLIT stickers with purchases from Sept. 17 at stores and the online shop.

In this brief: 2 sections 1 min read

- Product: FILA DISTRACER CHECK (thick-soled design with gingham accents)
- Visual movie featuring ILLIT released the same day as product sales begin (Sept. 17)
- Campaign includes member interview clips highlighting styling points
- Sales start: Sept. 17, 2026 at ABC-MART stores nationwide and official online store
- Special limited-edition ILLIT sticker offered with qualifying purchases (quantity-limited)
- Campaign materials explicitly credit BELIFT LAB for ILLIT’s participation

Read full analysis on sankei.com

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