- 82-year-old Eileen Fay used Muse to compare Medicare prescription drug plans after her medication costs rose
- Others use it to organize projects, write memoirs and manage daily tasks, per TIME's October 22 report
- Apptopia estimated 46% of Muse's US users were 46 or older in September; Meta has not published its own breakdown
- A natural conversational assistant can make digital tools more accessible than conventional apps
- A TIME investigation found Muse builds detailed profiles: interests, relationships, preferences and interaction patterns
- Meta says users can ask Muse to forget specific information, but deleting a memory may not erase the original conversation
- Conversations can also contain details about relatives, friends or clients who never consented to share with an AI
- Warm, human-like communication can make users less cautious about what they share
- Start with limited access: connect only the accounts a task needs, and remove access when done
- Review memory and privacy settings, and understand what deleting a memory actually removes
- Verify healthcare, finance or legal advice with trusted professionals
- Treat shared conversation links carefully — check whether anyone with the link can read them
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